Effective Date: 2018.09.01

At Alex Lexington DBA Atlanta Gold & Silver, we are committed to safeguarding your privacy. This Privacy Policy outlines how we collect, use, disclose, and protect your personal information when you visit our website, engage in transactions, or interact with our services.

1. Information We Collect

We may collect the following types of information from our customers and website visitors:

A. Personal Information

• Name
• Mailing address
• Email address
• Phone number
• Payment details (collected securely via third-party processors)
• Government-issued identification (for compliance with financial regulations)

B. Non-Personal Information

• IP address
• Browser type and version
• Device information
• Website usage data (via cookies and analytics tools)

2. How We Use Your Information

We use your information to:

• Process transactions and fulfill orders
• Verify customer identity in compliance with anti-money laundering (AML) regulations
• Improve website functionality and user experience
• Respond to customer inquiries and provide support
• Send updates, promotions, and newsletters (if opted-in)
• Prevent fraudulent activities and ensure security

3. Information Sharing and Disclosure

We do not sell or rent your personal information. However, we may share information with:

• Service Providers: Third-party partners that assist in payment processing, order fulfillment, shipping, and fraud prevention.
• Regulatory Authorities: In compliance with legal obligations, including IRS and anti-money laundering regulations.
• Law Enforcement: If required by law or to protect against fraud, security threats, or other legal claims.

4. Data Protection & Security

We implement industry-standard security measures to protect your information, including:

• Secure Socket Layer (SSL) encryption for data transmission
• Secure data storage and access controls
• Regular security audits and compliance reviews

While we take reasonable precautions, no data transmission over the internet can be guaranteed as 100% secure. Customers are encouraged to use strong passwords and safeguard account information.

5. Cookies & Tracking Technologies

Our website uses cookies and similar tracking technologies to:

• Enhance user experience
• Analyze website traffic
• Personalize content and advertisements

You may adjust your browser settings to decline cookies; however, doing so may affect certain functionalities of our website.

6. Your Rights & Choices

Depending on your location, you may have the right to:

• Access, update, or delete your personal information
• Opt-out of marketing communications
• Request a copy of the information we hold about you

To exercise any of these rights, please contact us at [email protected] or call 404.815.8895.

7. Data Retention Policy

We retain personal data for as long as necessary to fulfill business purposes, comply with legal obligations, and resolve disputes. Once data is no longer needed, it is securely deleted.

8. Compliance with Industry Regulations

Alex Lexington DBA Atlanta Gold & Silver complies with all applicable financial and privacy regulations, including:

• USA PATRIOT Act and Anti-Money Laundering (AML) laws
• Know Your Customer (KYC) requirements
• Federal Trade Commission (FTC) privacy guidelines

9. Changes to This Policy

We may update this Privacy Policy periodically to reflect legal, operational, or security changes. Any updates will be posted on this page with the revised effective date.

10. Contact Us

For any questions regarding this Privacy Policy, please contact us:

• Email: [email protected]
• Phone: 404.815.8895
• Hours: Monday through Friday, 9:00 AM to 5:00 PM EST

By using our website and services, you consent to the terms outlined in this Privacy Policy.