Gold
—
II · The Atelier · Est. 1977
Indulge.
Custom and estate jewelry, designed with you — from the first sketch to the final setting, at the bench in Chamblee.
From the studio
Recent pieces, real clients
A running record of what leaves the bench — monogram pendants, brooches, lapels, and the occasional owl. Every one designed with its owner.
View the lookbook
The full record of pieces from the bench
Designed with you
One ring, from idea to reveal
Every custom piece starts as a conversation in the design studio. Danielle sits with you — an heirloom, a photo, a sketch on a napkin — and designs it with you, stone by stone, until it's exactly yours. Her newest: an emerald and pear two-stone in platinum, told in four acts.
01 · The Stones
Chosen together, in hand
02 · The Blueprint
Drawn to the tenth of a millimeter
03 · The Render
Approved before it's cast
04 · The Reveal
Exactly as imagined — now hers
Start your piece — book the studio
Consultations are free · same-day replies
Design your own
Start tonight, finish together
Two ways to begin before you ever sit down with us. Build it yourself online — then bring it to the studio and we'll make it real.
The house
A.Lex Diamonds, grown up
The atelier began as A.Lex Diamonds, with roots in New York's Diamond District. Today it's the Indulge wing of Alex Lexington — same hands, same standards, one house with the metals desk and the vault.
Discover our storyi
ConsultBring an idea, an heirloom, or a photo — in the showroom or by call.
ii
DesignDanielle designs it with you in CAD, live in the studio.
iii
ApproveYou sign off on the render and the stones — in writing.
iv
RevealCast, set, finished, and placed on your hand.
The design studio · Chamblee, GA
Sit down with Danielle
Most pieces start in person. Come to the showroom, or send a photo of what you're imagining — we'll reply the same day.
The AL Network · Indulge
Stories from the house
Articles, the video podcast, and the Diamond Diaries — jewelry, luxury, and legacy from the people behind the bench.
Indulge · Article
What a $10 Million Birkin Tells Us About Jewelry, Luxury, and Legacy
The Birkin wasn't born as a status symbol — it started with a simple need, voiced on a flight.
Video Podcast
The Truth About Custom Jewelry and the Value of One-of-One
Andre & Danielle on what one-of-one really costs, and what it's really worth.
Diamond Diaries
Jewels, Family, and Legacy — with Danielle Dawkins-Osborne
From Brooklyn to Atlanta: a jeweler dedicated to making dreams a reality.